When it comes to creating a unique, authentic, and relevant brand for our clients, we always take the time to facilitate thought-provoking presentations, conversations, and meetings.
At SKO, our goal is to give our clients the knowledge and confidence to engage and resonate with all audiences cohesively and consistently.
We help you see your organization from every angle. Finding gaps and bridging connections is our top priority, and we pride ourselves on our ability to guide our clients through that process.
By tapping into qualitative and quantitative research and stakeholder insights, we help tackle your brands’ challenges and needs.
SKO also sets you apart from your competitors through a detailed competitive analysis and consumer explorations and helps you avoid the commoditization trap.
Note: Since gathering insights is an integral part of what we do, this part of our approach is our base-level service.
Discover where your brand sits in the marketplace through the use of primary and secondary industry research.
A comprehensive review of all your current collateral and communication efforts to pinpoint gaps in visuals and messaging.
Understand your customer by identifying their motivators and pain points.
Reveal trends, spot opportunities, and pinpoint the strengths and weaknesses of your competitors.
Uncover your brand’s personality through archetypes and establish meaningful connections between your consumer and your offering.
Help your team understand what your company stands for by clarifying your truth, promise, and principles.
An internal-facing document that gets your team excited about why your company exists and the promise you’re making to your consumer.
Build connections and trust by delivering a brand experience that is authentic, relevant, and remarkable.
Ensure customer alignment amongst your team members and departments with consumer avatars.
Clarify how your product or service generally benefits your consumers and stakeholders, which informs and aligns all internal and external messaging.
An integral part of creating a brand identity that legitimizes your business and offerings amongst suppliers, customers, and employees.
As your identity becomes more developed, visual consistency aids in brand recognition and awareness.
A useful tool in maintaining your brand personality and promise, your brand identity will outline what your values are, how you talk about your product or service, and how you want people to feel when they interact with your business.
Here is where all the knowledge falls into place, informing the ideal way forward and creating the groundwork for a more robust marketing plan and messaging.
We’ll take you through the process of researching, strategy, writing, gathering, organizing, and editing information for print and digital mediums.
Refine collateral pieces to enhance the relationship between your business and your customer and increase brand awareness and engagement.
Achieve consistency and eliminate gaps in your messaging, visuals, and interactions for better consumer awareness with ongoing support from SKO.
A summary of everything you plan to do and achieve on social media, which will guide your actions and act as a reference point for online success.
Capture your consumer’s interest and inspire them to take action with a creative unifying theme.
We will make the most of your marketing budget by investigating, recommending, executing media buying decisions, and acting as a liaison with media and production outlets.
